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Subvendors

Supplementary data sources for existing products — matching, value precedence, and priority.

Available to roles Admin, EditorOpen in the app (Opens in a new tab)

A subvendor is a data source that creates no products. It solves a familiar situation: you sell through a wholesaler whose feed carries prices and stock but thin descriptions and no technical parameters — while the manufacturer publishes a catalogue with exactly what is missing.

The subvendor list with Name, Vendor, Format, Category, Items, Linked and Last upload columns
Fig. 1 — Subvendors. The “Linked” column is the only figure that says whether this is actually working.

Controls on this screen

  1. Add subvendor — Uploading a supplementary feed or catalogue.
  2. Vendor — Which main vendor the data attaches to.
  3. Format — The shape the data arrived in.
  4. Items — How many records the subvendor holds.
  5. Linked — How many of them actually matched a product. The gap against "Items" is the unused part.
  6. Last upload — Subvendor data is usually not downloaded automatically — you refresh it.

How the data joins

  1. Upload the subvendor data

    A manufacturer catalogue, a price list, a technical sheet.

  2. Set the matching

    What a record is joined to a product by — most reliably the GTIN, then the manufacturer code.

  3. Check the result

    The matching screen shows what joined and what was left aside.

  4. Set the priority

    Which source wins when both have the same field filled in.

How is this different from a vendor?

A vendor creates products. A subvendor only enriches them.

Few items matched.

Check the matching field. If one side has no GTIN filled in, matching on it is impossible — try the manufacturer code.

Will a subvendor overwrite my manual edits?

No. Values marked manual take precedence over every automatic source.