Loyalty programme
Credits earned on purchases, their expiry, and the reward tiers customers exchange them for.
Monokaido's loyalty programme has two halves and each lives somewhere else. Earning — how many credits a customer gets and how long they last — is in the ecommerce settings. Spending is here: the list of tiers they can exchange credits for.
Controls on this screen
- What the screen does — Defines the conversion of credits into coupons. It is not where earning is configured.
- Add tier — A new reward tier. The same button sits in the empty state.
- Empty state — The programme can be switched on and still have no tiers — the customer then only collects.
- Where it lives — In the left ecommerce menu, directly under discounts. A discount coupon is, after all, what a tier produces.
Earning: two numbers, in settings
| Setting | What it means | What to watch for |
|---|---|---|
| Credits per currency unit | How many credits €1 earns. At 10, a €50 order earns five hundred credits. | On its own this is not a discount — the price is set by the reward tier. |
| Credit expiry (days) | How many days credits last after being earned. An empty field means they never expire. | With no expiry the liability grows without end. |
Spending: reward tiers
A tier is one exchange offer. The customer reads it as "this many credits gets you this coupon".
| Tier field | What goes in it |
|---|---|
| Name | What the reward is called — "Bronze reward", say. The customer sees it. |
| Credits required | What the exchange costs. |
| Coupon type | A fixed amount in euros, or a percentage of the order. |
| Coupon value | The amount or the percentage, according to the type. |
| Max coupon amount | An optional ceiling. It only means anything on a percentage coupon. |
| Display order | The order the tiers are offered in. Usually cheapest first. |
Work out the real discount
The rate says nothing on its own — what matters is the ratio between what a customer spends and what they get back.
Take the credits per euro
Ten credits per €1, say.
Take the cheapest tier
500 credits for a €5 coupon, say.
Divide
500 credits = €50 of spend. A €5 coupon against €50 is a 10 % discount on every subsequent purchase.
Compare it with your margin
That number is the decision. Both the rate and the tier can be changed later, but credits already earned stay earned.
Where does the customer see their balance?
In their shop account. You see it on the customer detail under Customers, as loyalty credits.
I deleted a tier — what about the coupons it produced?
They stay valid. A tier is an exchange offer; a coupon that already exists carries on as an ordinary discount code.
Can I have just one tier?
You can, and at launch that is sensible. More tiers start to matter once you know how many credits customers actually accumulate.